Discuss Hirst and Thompsons view that globalization, as conceived by Essay

Discuss Hirst and Thompsons view that globalization, as conceived by the more extreme globalizers, is largely a myth - Essay Example The first reason is that globalisation is not a new, unprecedented phenomenon. It has been going on for over 2,500 years,3 being greatly instrumental in helping ancient Greek, Roman, Chinese and Middle Eastern civilisations bring together large areas.4 Silks from Asia were sold in the Roman Empire under the rule of Julius Caesar. The Middle Ages period witnessed Europeans buying pepper grown in Asia. Portugal ousted the Ottomans to establish control over the Indian Ocean in the 16th century, with its powerful caravels and carracks guaranteeing spice trade. The same scenario is repeated today, only this time it is the mighty fleet of U.S Navy carriers that is safeguarding the oil trade.5 The Dutch East India Company is credited with transforming globalisation into a remarkable business development in the 17th century. Dubbed as the world’s first Multinational Company {MNC} it pioneered the allotment of shares {a crucial driver for globalisation} as a method of dividing risk and facilitating joint ownership. During the 19th century, the liberalisation that took place {dubbed as the ‘First Era of Globalisation’} saw the speedy growth of trade and investment first between the European imperialist nations and their colonies, and later between the former and the United States.6 The second reason is the existence of Regional Blocks. Contrary to the concept of globalisation that involves the manufacture and distribution of goods and services of similar characteristics and quality on a global basis, nearly all trade involving big companies currently occurs within these blocks. Prominent traders find it more logical and profitable to concentrate on national and regional levels.7 Research has established that business enterprises tend to conduct operations in one of 3 Regional Blocks – North America, the EU and Japan.8 Within each Regional Block, trade activities are largely carried out by the Multinational Companies (MNCs)

Analysis of Radio Ratings Assignment Example | Topics and Well Written Essays - 1000 words

Analysis of Radio Ratings - Assignment Example The ABC station is non-commercial and is not dependent on rating figures for revenue. Those working and running the shows watch the rating figures for this station closely (Sterling, 191). The winners of the radio rating survey were Australian radio network as their Mix FM and WSFM stations recorded an increase in their market share (Hardie, Pp 3). The breakfast team of in WSFM that is run by Jonesy, Amanda recorded, and increases of 1.3 percent while their market share increased by 9.0 percent. Kyle and Jackie O market share increased by 0.8 percent. The dominating station at the top on the AM band and 2GB had an increase of 0.6 percent with a market share rating of 14.1 percent. Alan Jones recorded an increase of 0.1 percent in their breakfast show slot that led the slot with 17.1 percent. Chris Moyles is a host and disk jockey on BBC’s Radio breakfast show. For more than half a decade, his listeners’ span has dropped to a new low. This incidence takes place while his departure from the studio years. Moyles is a self-made redeemer of radio 1, making him one of the few people to depart from the prime occupation in United Kingdom’s radio in September 2012. His listeners’ span dropped to 6.93 million within a ninety-day period to the last part of June. According to the most recent postings from Rajar listening statistics, radio 1 had a mean of weekly tuning of 11.27 million listeners. This is an increment of 1.2% from the preceding quarter but a drop of 3.6% from preceding years. Moyles continuously increased his breakfast audience from an opening 5.93 million listeners in 2004 to an extreme figure of 7.9 million at the start of 2010. Nevertheless, Moyles was up against Wogan, and currently Evans, who both had an opening audience exceeding two million listeners. Moyles lost the leading spot and his audience figures have been plummeting ever since.  Ã‚  

With The Help Of Bcg Matrix Marketing Essay

With The Help Of Bcg Matrix Marketing Essay In the late 1960s a consultant for the Boston Consulting Group presented his ideas about cash deficient and growth deficient businesses and the need for a balance between cash generators and cash users. In 1968, BCG created the growth-share matrix, a simple chart to assist large corporations in deciding how to allocate cash among their business units. The corporation would categorize its business units as Stars, Cash Cows, Question Marks, and Dogs (originally Pets), and then allocate cash accordingly, moving money from cash cows toward stars and question marks that had higher market growth rates, and hence higher upside potential. The growth-share matrix was intended to analyze a portfolio from a corporate perspective because it is only at that level that cash balance is meaningful. A business may, however, be segmented further using this diagnostic tool to understand the positions of its various product lines or market segments. This portfolio can therefore be made up of products in a multi-product company, divisions in a multidivisional company and companies in a conglomerate. The BCG Growth-Share Matrix is based on the observation that a companys business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name growth-share. Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitability It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBUs (Strategic Business Units). In other words, it is a comparative analysis of business potential and the evaluation of environment. For each product or service, the area of the circle represents the value of its sales. The BCG Matrix thus offers a map of the organizations product (or service) strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The need which prompted this idea was, indeed, that of managing cash-flow. It was reasoned that one of the main indicators of cash generation was relative market share, and one which pointed to cash usage was that of market growth rate. Derivatives can also be used to create a product portfolio analysis of services. So Information System services can be treated accordingly. Relative market share This indicates likely cash generation, because the higher the share the more cash will be generated. As a result of economies of scale (a basic assumption of the BCG Matrix), it is assumed that these earnings will grow faster the higher the share. The exact measure is the brands share relative to its largest competitor. Thus, if the brand had a share of 20 percent, and the largest competitor had the same, the ratio would be 1:1. If the largest competitor had a share of 60 percent; however, the ratio would be 1:3, implying that the organizations brand was in a relatively weak position. If the largest competitor only had a share of 5 percent, the ratio would be 4:1, implying that the brand owned was in a relatively strong position, which might be reflected in profits and cash flows. If this technique is used in practice, this scale is logarithmic, not linear. On the other hand, exactly what is a high relative share is a matter of some debate. The best evidence is that the most stable position (at least in Fast Moving Consumer Goods  FMCG  markets) is for the brand leader to have a share double that of the second brand, and triple that of the third. Brand leaders in this position tend to be very stable-and profitable. The reason for choosing relative market share, rather than just profits, is that it carries more information than just cash flow. It shows where the brand is positioned against its main competitors, and indicates where it might be likely to go in the future. It can also show what type of marketing activities might be expected to be effective. Relative Market Share  = SBU Sales this year leading competitors sales this year. Market growth rate Rapidly growing in rapidly growing markets, are what organizations strive for; but, as we have seen, the penalty is that they are usually net cash users they require investment. The reason for this is often because the growth is being bought by the high investment, in the reasonable expectation that a high market share will eventually turn into a sound investment in future profits. The theory behind the matrix assumes, therefore, that a higher growth rate is indicative of accompanying demands on investment. The cut-off point is usually chosen as 10 per cent per annum. Determining this cut-off point, the rate above which the growth is deemed to be significant (and likely to lead to extra demands on cash) is a critical requirement of the technique; and again makes the use of the BCG Matrix problematical in some product areas. What is more, the evidence,  from FMCG markets at least, is that the most typical pattern is of very low growth, less than 1 per cent per annum. This is outsid e the range normally considered in BCG Matrix work, which may make application of this form of analysis unworkable in many markets. Where it can be applied, however, the market growth rate says more about the brand position than just its cash flow. It is a good indicator of that markets strength, of its future potential (of its maturity in terms of the market life-cycle), and also of its attractiveness to future competitors. It can also be used in growth analysis. Market Growth Rate  = Industry sales this year Industry Sales last year. The analysis requires that both measures be calculated for each SBU. The dimension of business strength, relative market share, will measure comparative advantage indicated by market dominance. The key theory underlying this is existence of an experience curve and that market share is achieved due to overall cost leadership. BCG matrix has four cells, with the horizontal axis representing relative market share and the vertical axis denoting market growth rate. The mid-point of relative market share is set at 1.0. if all the SBUs are in same industry, the average growth rate of the industry is used. While, if all the SBUs are located in different industries, then the mid-point is set at the growth rate for the economy. Resources are allocated to the business units according to their situation on the grid. The four cells of this matrix have been called as stars, cash cows, question marks and dogs. Each of these cells represents a particular type of business. growth_share_matrix.gif Stars-  Stars represent business units having large market share in a fast growing industry. They may generate cash but because of fast growing market, stars require huge investments to maintain their lead. Net cash flow is usually modest. SBUs located in this cell are attractive as they are located in a robust industry and these business units are highly competitive in the industry. If successful, a star will become a cash cow when the industry matures. Cash Cows-  Cash Cows represents business units having a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be utilized for investment in other business units. These SBUs are the corporations key source of cash, and are specifically the core business. They are the base of an organization. These businesses usually follow stability strategies. When cash cows lose their appeal and move towards deterioration, then a retrenchment policy may be pursued. Question Marks-  Question marks represent business units having low relative market share and located in a high growth industry. They require huge amount of cash to maintain or gain market share. They require attention to determine if the venture can be viable. Question marks are generally new goods and services which have a good commercial prospective. There is no specific strategy which can be adopted. If the firm thinks it has dominant market share, then it can adopt expansion strategy, else retrenchment strategy can be adopted. Most businesses start as question marks as the company tries to enter a high growth market in which there is already a market-share. If ignored, then question marks may become dogs, while if huge investment is made, they may have potential of becoming stars. Dogs-  Dogs represent businesses having weak market shares in low-growth markets. They neither generate cash nor require huge amount of cash. Due to low market share, these business units face cost disadvantages. Generally retrenchment strategies are adopted because these firms can gain market share only at the expense of competitors/rival firms. These business firms have weak market share because of high costs, poor quality, ineffective marketing, etc. Unless a dog has some other strategic aim, it should be liquidated if there is fewer prospects for it to gain market share. Number of dogs should be avoided and minimized in an organization. fwk-tanner-fig02_017.jpg Limitations of BCG Matrix The BCG Matrix produces a framework for allocating resources among different business units and makes it possible to compare many business units at a glance. But BCG Matrix is not free from limitations, such as- BCG matrix classifies businesses as low and high, but generally businesses can be medium also. Thus, the true nature of business may not be reflected. Market is not clearly defined in this model. High market share does not always leads to high profits. There are high costs also involved with high market share. Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability. At times, dogs may help other businesses in gaining competitive advantage. They can earn even more than cash cows sometimes. This four-celled approach is considered as to be too simplistic. BCG Matrix of Nestle According to Nestle, the relative market share and market growth rates of different products are given below:- Name Relative Market Share Market Growth Rate Cerelac 31.2% 45% Nestle Milk 21% 39% Kit Kat 19% 34% Maggi Noodles 18.76% 64% Nestle Dahi 3% 12% Market Growth Star Ceralec Nestle Milk Kit Kat Cash Cowcartoon_cows.gif Maggi Noddles DogNEWFOUNDLAND-DOG-LEO.jpg Nestle Dahi Relative Market Share Conclusions: Cerelac: Cerelac is one of the leading baby food products. It has witnesses quite a long hold on market share and it s a major contributor for Nestle. Nestle Milk and Kit Kat: Relative market share of Nestle milk and Kit Kat is low as compared with its growth thats why they are lying under head Question mark. Maggi Noodles: Growth rate of Maggi Noodles is low as compared with its Relative market share thats why they are lying under head Question mark. Nestle Dahi: Its both relative market share and growth rate are low as compared with other products thats why it is lying under head Dog.

Lessons on Divorce :: essays research papers

Divorce, of Course, of Course Bridget Burke Ravizza wrote the article, â€Å"Selling Ourselves on the Marriage Market† and is an assistant professor of religious studies at St. Norbert College, De Pere, WI. After talking with an unnamed group of college students, she discovers that â€Å"These college students have grown up in a society in which nearly half of all marriages end in divorce.† She also reveals â€Å"they are fearful that their future marriages will go down that path, and some question whether lifelong commitment can—or should—be made at all.† Furthermore, Ravizza finds that â€Å"students are bombarded with messages about sexuality and relationships—indeed messages about themselves—that seem to undermine authentic relationships.† Simply put, culture has accepted divorce as a â€Å"normal† thing and has already begun to affect the next generations. The surveyed students are so fearful of divorce, they are, in essence, afraid of marriage a s well. They even go to the extreme of avoiding divorce by saying they may not get married at all to prevent the â€Å"undermining of an authentic relationship.† The fact of the matter is, as the polled students infer, that half (if not more) married couples do get a divorce in today’s society. Whether or not this unfortunate trend will continue down through the following generation is a theory yet to be proven, though it would make sense. The article is missing a few necessary citations, however. I noticed no reference given as to whom Rachel Greenwald is or what her expertise are in relation to the subject. She is simply referred to by her best-selling book, Find a Husband After 35: Using What I Learned at Harvard Business School. Likewise, the theologian Paul Wadell is referred to by nothing other than his book Becoming Friends: Worship, Justice and the Practice of Christian Friendship. Also, the poll discussion with the college students at the beginning of the article is not given a source or from what part of the country the college was located. I agree with the article’s thesis. Divorce has slowly seeped its way into the â€Å"normal† way of life and is running rampant through our country and Americans have become numb and desensitized to its abhorrence. Unfortunately, it is becoming more and more prominent and society equates this as normal. The Funk and Wagnall’s Dictionary defines divorce as the â€Å"Dissolution of a marriage bond by legal process or by accepted custom.

Decreasing Catheter Associated Urinary Tract Infections Essay

Urinary Tract Infections are one of the most common hospital-acquired infection and many are associated with an indwelling catheter. For each day a catheter is in place the risk of developing a CAUTI increases 3%-7% (Kahnen, Flanders, & Magalong, 2011 ). Although indwelling urinary catheters are widely used in hospitalized patients and can provide an appropriate means of therapeutic management, they are often used without clear indications putting the patient at a risk for complications during their hospitalization. Complications related to a urinary catheter include physical and psychological discomfort to the patient, bladder calculi, renal inflammation and most frequently CAUTI (Bernard, Hunter, & Moore, 2012, 32(1)). Not only does the urinary catheter cause complications to the patient and put them at a higher risk for morbidity and mortality they also increase the hospital costs. Therefore CAUTIs are considered by the Medicare and Medicaid Services to represent a reasonably prev entable complication of hospitalization and as such will not provide any additional payment to hospitals for CAUTI treatment (American Association of Critical Care Nurses, 2012). A great amount of attention has been placed on improving quality of care and minimizing preventable harms that are occurring in the healthcare setting. With the passage of the Deficit Reduction Act of 2005 and the implementation of the Final Rule in October 2008 the CMS, Centers for Medicare and Medicaid Services, will no longer pay hospitals for the additional cost of care resulting from hospital-acquired conditions such as CAUTI (Palmer, Lee, & Wroe, 2013, 33(1)). Urinary tract infections can lead to bacteremia which can produce fever, chills, confusion, hypotension and leukocytosis, but more seriously can lead to the patient becoming septic (Palmer, Lee, & Wroe, 2013, 33(1)). More than 13,000 deaths occurred in 2002 associated with UTI and increased the costs of hospital visits by an additional $600 per CAUTI episode by increasing the length of the hospital stay, tests needed and antibiotics administered (Meddings, Reichert, & Rogers, 2012). Guidelines  have been established and CAUTI prevention bundles have been implemented throughout hospitals to aid in the reduction of CAUTI. These bundles outline a group of evidence based interventions aimed at reducing overall usage of indwelling urinary catheters, encourage timely removal of catheters no longer clinically indicated, and delineates infection prevention strategies to follow when catheters are in place (Kahnen, Flanders, & Magalong, 2011 ). Indications for use of an indwelling catheter for a short term period, meaning less than 30 days, include urinary retention, obstruction of the urinary tract, close monitoring of the urine output of critically ill patients, urinary incontinence that poses a great risk to the patient because of stage 3 or greater ulcer to the sacral area, and for comfort care of the terminally ill patient (Bernard, Hunter, & Moore, 2012, 32(1)). Even though there are guidelines to follow urinary catheters are often placed for inappropriate or poorly documented reasons with totals close to 50% not being needed (Bernard, Hunter, & Moore, 2012, 32(1)). The majority of unnecessary urinary catheters are placed in the emergency department without a doctor order or if there is an order there is no documentation of the need for the catheter. This lack of documented rationale has proved to be an ongoing problem. Other factors relating to catheters are that the assessment of the continued need for the catheter is often overlooked and the catheters remain intact without proper indications. Urinary catheters are often used for personal preference of the nursing staff and even with the best nursing care, each day a catheter is present the risk for infection goes up 3%-10% (Burnett, Erikson, & Hunt, 2010). Evidence based strategies are used to decrease the use of indwelling urinary catheters. Some of these strategies are nurse driven and include the charge nurse or staff nurse assessing the need for the catheter after a period of time and discussing with the doctor the finding or following a standing order for the catheter. Data was collected on this process for a 6 month time frame and showed that the active intervention of daily consultation and review of the need for a catheter significantly reduced the number of indwelling urinary catheter days per month as well as the number of CAUTIs (Bernard, Hunter, & Moore, 2012, 32(1)). Another study according to Fakih et al. (2008) used  quasi-experimental design that made use of nurse led multidisciplinary rounds. The nurses were given education guidelines on the indications for urinary catheters based on recommendations by the CDC, Centers for Disease Control and Prevention (Fakih, 2008). During the daily rounds of the nurse if there wer e no indications for the continued use of the catheter the nurse would contact the physician for an order to discontinue. This process drastically reduced the number of days the catheter was used and also the percentage of catheters in use (Fakih, 2008). According to the American Association of Critical Care nurses the expected practice of a nurse to reduce CAUTIs is that prior to the placement of the catheter assess the patient for any accepted indications and alternatives, adhere to aseptic technique for placement and maintenance of the catheter, document all instances of the catheter including the insertion date, indication and removal date. Nurses should also promptly discontinue the urinary catheter as soon as the indications expire. In order to follow the best practice there should be written guidelines for the catheter including indications and that only patients meeting these requirements have urinary catheters placed (American Association of Critical Care Nurses, 2012). Have available in the department devices, supplies, and techniques that allow alternative routes (American Association of Critical Care Nurses, 2012). Several other actions are recommended such as reviewing on a daily basis the need for the catheter, develop systems to ensure prompt removal of the catheters, implement infection surveillance programs to measure the days and rates of CAUTI, and develop an action plan to address needed improvements (American Association of Critical Care Nurses, 2012). Surveillance data suggests that 4.5 out of 100 hospitalized patients get hospital acquired infections with 32% of them having a urinary tract source associated with a catheter (Meddings, Reichert, & Rogers, 2012). One assessment made in the research was that hospitals with higher CAUTI rates may not have a higher incidence of CAUTI than another reporting hospital they may do a better job documenting the results of indwelling catheter use. By 2015, rates of hospital-acquired events will be used to report hospitals performances and compare them nationwide causing a reduction in the payments  made by Medicaid. References American Association of Critical Care Nurses. (2012). Cathter-Associated Urinary Tract Infections. AACN Bold Voices, 13. Bernard, M., Hunter, K., & Moore, K. (2012, 32(1)). Review of strategies to decrease the duration of indwelling urethral catheters and reduce the incidence of catheter associated UTI. Urologic Nursing, 29-37. Burnett, K., Erikson, D., & Hunt, A. (2010). Strategies to prevent Urinary Tract Infection from Urinary Catheter Insertion in the Emergency Department . Journal of Emergency Medicine, 546-550. Fakih, M. D. (2008). Effects of nurse led multidisciplinary rounds on reducing the unnecessary use of urinary catherizations inhospitalized patients. Infection control and hospital epidemiology, 815-819. Kahnen, D., Flanders, S., & Magalong, T. (2011 ). CAUTI: Making them Matter. Academy of Medical Surgical Nurses, 4-7. Meddings, J., Reichert, H., & Rogers, M. (2012). Effects of nonpayment for hospital acquired CAUTI. American College of Physicians, 305-312. Palmer, J., Lee, G., & Wroe, P. (2013, 33(1)). Including Catheter-Associated Urinary Tract Infections in the 2008 CMS Payment Policy: A Qualitative Analysis. Urologic Nursing, 15-24.

Difference between active and passive forms Essay

Difference between active and passive forms Introduction Active forms            Inactive forms of the sentence, the doer or the thing that is doing the action is the subject of the sentence while the one that is receiving the action is the subject of the sentence. Most of the sentences in the real world are in the active forms. It is always in the form; (Action Doer or the subject)+(Verb)+( The action receiver or the object) Example John wrote the essay Here; John is the subject, wrote is the verb and essay is the object. Passive Form            In the passive form, the things that are doing the action are the subject of the sentences while the thing that is doing the action is the object and it is placed at the end of the sentence after the word â€Å"by†. The passive form is always used when one thinks that the object or the receiver of the action is to be emphasized or is deemed to be more important. This form is also used to exercise courtesy where one doesn’t want to mention the action’s doer or the doer of the action is not known. It is always in the form; (Action receiver)+(past participle of the verb in question)+(by)+(action doer) Example The essay was written by john Essay is the action receiver, written is the past participle of wrote, by precedes the doer, John References Courtland L. Bovee& John V. Thill, July 21, 2013. Business Communication Today (12th Edition. Source document